On May 20, 2026, the BroadcastAsia opened grandly at the Singapore EXPO. The “China (Beijing) Pavilion,” hosted by the Beijing Municipal Administration of Radio and Television, made a striking appearance with an impressive lineup, becoming one of the most attention-grabbing highlights of the event. Three themed exhibition zones — “Ultra-High-Definition Technology,” “Artificial Intelligence,” and “Premium Content” — were set up within the pavilion, systematically presenting a complete industrial ecosystem spanning core technologies, intelligent applications, and cultural products. Global visitors witnessed firsthand the formidable strength and industry-leading standards of Beijing’s audio-visual sector.
Practical Results: A Stream of Signed Agreements and Partnerships
The 13 participating enterprises reached a series of important cooperation agreements and letters of intent during the event, fulfilling the core objective of “going global” to expand markets. Beijing Shenghuo Technology Co., Ltd.’s portable live broadcast production system and slow-motion replay control system won the approval of clients from multiple countries thanks to their outstanding performance, with signing ceremonies held on-site. Zhiwei Technology (Tianjin) Co., Ltd. signed equipment supply and solutions agreements with production companies from Singapore and the Philippines at the joint pavilion.
Captivating Showcase: Beijing Draws Global Attention
Kuaishou’s “Kling” video generation large model sparked enthusiastic discussions among audiences about the future applications of AIGC with its impressive feature design. Beijing Zhonglian Ultra-HD Digital Media Co., Ltd.’s “ULive Ultra Live” ultra-high-definition second-venue solution gave audiences a glimpse of how UHD technology breaks the boundaries of time and space to create new forms of digital cultural experience. Syde Technology’s demonstration of its fully proprietary IP-based broadcast production system showcased Beijing enterprises’ innovative capabilities in core broadcasting standards and architecture.
In the “Premium Content Showcase Zone,” highlights from TV dramas North and South and Winter into Spring, the online series Strange Tales of Tang Dynasty, and the micro-drama Lion City Chronicles — specially tailored for Southeast Asian markets — were screened in succession, attracting numerous overseas distributors and audiences. G.H.Y Culture & Media Holding Co.，Limited demonstrated a successful model of international operations through its established “film & TV content + concert” overseas expansion strategy and its in-depth exploration of Nanyang culture.
High-Level Leadership: Jointly Shaping the Future of the Industry
The success of the Beijing Joint Pavilion is the result of the Beijing Municipal Administration of Radio and Television’s long-term, systematic efforts to nurture the industry, build platforms, and guide enterprises in going global. From organizing 53 enterprises to participate in ATF both online and offline during the 14th Five-Year Plan period, to leading 13 elite enterprises in an in-person gathering that yielded abundant results, this journey reflects the growth of the “Beijing Grand Audio-Visual” brand from cultivation to harvest. Through the world-class stage of ATF, Beijing has not only exported advanced technologies and premium content, but also engaged deeply in international industry dialogue, jointly exploring the future direction of the audio-visual industry with global partners.
Driven by technological innovation and anchored by premium content, Beijing’s audio-visual industry has found an effective path to earning international recognition and expanding into global markets. The successful experience of the China (Beijing) Joint Pavilion will provide a “Beijing model” for the high-quality development and high-level opening-up of the radio, television, and audio-visual industries across the Beijing-Tianjin-Hebei region and beyond. With this as a new starting point, the story of “Beijing Grand Audio-Visual” is sure to write brilliant new chapters on an ever-broader world stage.
